Privacy policy

Last Updated: 17 September, 2025

At Woof Blends (“we,” “our,” or “us”), your privacy is very important to us. We are committed to safeguarding your personal information and ensuring transparency about how your data is collected, used, and shared. This Privacy Policy has been prepared in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore and international best practices, including Google Merchant Center requirements.

By using our website, services, and products, you acknowledge and consent to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to all visitors, customers, and users of our website, online store, and related services. It governs the collection, use, disclosure, and protection of personal data provided to us both online and offline.

2. Information We Collect

We may collect the following types of information:

Personal Data

Name, billing and shipping addresses, phone number, email address, date of birth (if required for promotions or legal verification).

Transaction Data

Payment method, billing details, and order history. (We do not store full credit/debit card details. Payments are processed securely by third-party providers.)

Technical Data

IP address, browser type, operating system, device information, referring URLs, time zone, and geolocation data.

Usage Data

Pages visited, time spent on site, clicks, and interactions (via Google Analytics, cookies, and tracking technologies).

Communication Data

Emails, live chat messages, customer service inquiries, and survey responses.

3. How We Collect Information

  • Directly from you: When you place an order, register an account, or contact us.
  • Automatically: Through cookies, pixels, and analytics tools.
  • From third parties: Such as payment processors, delivery providers, or advertising networks (e.g., Google, Facebook).

4. How We Use Your Information

We use your personal data only for lawful purposes, including:

  • To process and deliver orders.
  • To provide customer support and respond to inquiries.
  • To manage payments, refunds, and detect fraudulent transactions.
  • To improve website performance, user experience, and product offerings.
  • To personalize marketing campaigns and product recommendations.
  • To comply with legal and regulatory requirements in Singapore.
  • To provide transparency for advertising and remarketing in compliance with Google Ads policies.

5. Marketing and Advertising Practices

  • We may send you promotional emails or SMS about new products, special offers, and updates (only if you consent).
  • We may use tools such as Google Ads Remarketing and Facebook Pixel to deliver personalized ads.
  • You may opt out of marketing communications anytime by clicking “unsubscribe” or contacting us directly.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Recognize repeat visitors and remember preferences.
  • Track browsing behavior for analytics and advertising.
  • Measure performance of marketing campaigns.

You can manage or disable cookies through your browser settings, though this may affect site functionality.

7. Disclosure of Your Information

We will never sell or rent your data. We may share information only with:

  • Payment providers (e.g., Stripe, PayPal, credit card processors).
  • Delivery partners (to ship your orders).
  • IT and marketing partners (to manage analytics, ads, and promotions).
  • Regulatory authorities (when legally required).

All third parties are contractually bound to safeguard your data and use it only for the agreed purpose.

8. Data Retention

We keep personal data only as long as necessary to:

  • Fulfill the purposes outlined in this policy.
  • Meet legal and tax obligations under Singapore law.

When data is no longer needed, we securely delete or anonymize it.

9. Data Security

We use industry-standard security measures, including:

  • SSL encryption on all transactions.
  • PCI-DSS compliant payment gateways.
  • Regular monitoring for vulnerabilities.
  • Access controls to limit who can access customer information.

Despite safeguards, no system is 100% secure. We encourage you to protect your account credentials.

10. Children’s Privacy

Our website and products are not directed toward children under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us data, please contact us and we will promptly delete it.

11. International Data Transfers

Your information may be processed outside Singapore (e.g., by cloud hosting providers or marketing platforms). We ensure that such transfers comply with PDPA and that adequate safeguards are in place.

12. Your Rights Under PDPA

You have the right to:

  • Request access to your personal data.
  • Request corrections to inaccurate or incomplete information.
  • Withdraw consent for processing (subject to legal and contractual restrictions).
  • Request deletion of your personal data when no longer required.
  • Opt out of marketing and data-sharing with third parties.

To exercise these rights, please contact us (see Section 15).

13. Third-Party Links and Services

Our website may link to external sites (e.g., courier tracking, payment gateways). We are not responsible for their privacy practices. Please review their policies before providing personal data.

14. “Do Not Sell My Data” (Transparency Commitment)

Although Singapore law does not mandate a “Do Not Sell My Data” page, we commit to never selling your personal information to third parties. Customers may contact us anytime to request data restrictions or removal.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights:

Registered Company Name: Woof Blends Pte Ltd

UEN: 202332363Z (Registered in Singapore)

Address: 8 Burn Road#08-02, Singapore 369977, Singapore

Email: support@woofblends.sg

Business Hours: 9 AM - 6 PM (Mon - Fri), (GMT+08:00) Singapore Standard Time (Singapore)

16. Updates to This Policy

We may revise this Privacy Policy periodically to reflect changes in law, regulations, or business practices. The updated version will be posted here with a new “Last Updated” date.